Business Building

Sales Funnel vs Website – The Million $ Difference

Many people ask whether a sales funnel is better than a traditional website. They also ask if the sales funnel is, in fact, better, then do they even need a traditional website for their business.

The truth is, if you want your company to become a multi-million-dollar franchise, you need to utilize both your website and your sales funnel.

The traditional website is still an effective tool for your brand, and it can give customers a lot of valuable information. However, without a sales funnel in place, your website has little potential to grow exponentially.

The million $$$ difference lies in the sales funnel!

A Website Alone Has No Focus

If you are considering a traditional website instead of a sales funnel, you are making a big mistake. A website alone will not produce high conversion rates for your company.

While a website is effective in providing relevant information for customers who have already purchased, a website alone has no focus and no clear traffic direction.

Without a sales funnel to direct traffic through your website and through to conversion, you will not succeed in growing your business overtime or producing sales long term.

A Sales Funnel is the Traffic Cop

A sales funnel works as a traffic cop. It creates a clear direction for your brand’s information, so customers know which way to go to get to the ultimate end goal—conversion and sales.

On a website, you have many different landing pages with content placed everywhere, and customers are unsure of which way to turn.

A sales funnel creates content for specific reasons to guide customers from one step to the next—awareness, consideration, conversion.

Create a Website with Funnel Content to Assist

Having a website is a great place to start, and it is where you should keep relevant content as a reference.

However, sales funnel content such as clickable ads, data sheets, eBooks, and demo videos, etc. are going to be the driving force to bring customers to your website and through to checkout.

The Million Dollar Difference is Clear in Results

Once you set up your sales funnel—complete with Facebook advertising, email marketing campaigns, and more—the million $$$ difference will be seen in your conversion rates!

The money and time you put in on the front end will make all the difference when it doubles, triples, and quadruples on the back end.

You cannot expect a traditional website to create the same growth that a sales funnel will create, because a sales funnel is highly strategic, specifically targeted, and provides a focused direction for your customers to follow.

sales funnels

They Work Together

Remember that a traditional website is not a completely useless tool!

Having both a sales funnel and a traditional website in place will make your brand both reputable and successful.

Without a website, customers will not take you seriously. They also will not be able to find your basic information. But without a sales funnel, your business will never grow to its full potential.

Use both in conjunction to thrive!

I have built my entire brand using both websites and sales funnels, and it is with both that I’ve successfully made 7 figures year over year. To learn more about my proven strategies, read this post here:

About the author

Rudy Mawer

Rudy Mawer

ROI Machines is founded by Rudy Mawer, an established international entrepreneur, and expert marketer who has successfully built multi-million dollar businesses. He presents around the world at conferences and events and is the CEO of 4 companies along with being a Forbes Agency Partner. He is well known as the worlds top Facebook advert experts within the health, fitness and weight loss industry and spends millions of dollars per year with Facebook ads across his own businesses and his agency, all providing a positive ROI.

Rudy was awarded an Extraordinary Individual visa by the US government for his specific skills in this niche and now consults for many of the world’s leading fitness organizations, celebrities, public figures, E-commerce stores, supplement companies and more. He has built and run many successful marketing campaigns for multi-million dollar fitness companies and, in many cases, provided a 10 times return for their investment or increased their total profit or income by up to 1000%.

Add Comment

Click here to post a comment

Results are not typical. Success is dependent on multiple factors. Testimonials show here are for examples only, and not a guarantee of return on investment. Your results may vary.