Case Studies

How I Make $100,000 Per Year Before I Wake Up Each Day

Making money while you sleep is the ultimate goal for many.
It combines financial backing, peace of mind with the euphoric feeling of freedom to travel the world, experience aspects of life most people can only dream about and, most importantly, lets you be in control of your own life, rather than being a slave to the Monday – Friday or 9-5 lifestyle.

In this article I’m going to give you an overview of how I built a system to earn over $100,000 before I wake up each day and how you can do the same!

A Brief Background

Ever since I was a teenager I knew my ultimate goal was to build automated revenue (well, back then I didn’t know what it was, I just wanted to earn money without working).

Fast forward a few more years and I can now confidently say my goal and plan is well under way, allowing me to earn money while I sleep, work when I want and do what I want.
Do I still work most days? Yes, because I love what I do and want to continue to progress, but could I wake up tomorrow and get a flight anywhere around the world for a 2-4 week vacation, you bet I could (and I sometimes do).

While it often sounds too good to be true, it’s not; when you meet other successful businessmen and entrepreneurs you find many of them are on the same path.

These days, with the internet and the drive to find the ultimate lifestyle, the goal for many is no longer to become just rich or wealthy, it is more about becoming rich and wealthy but enjoying the journey while achieving it, whether that means traveling the world, working on new projects, spending time with friends and family or a mix of all 3 – time and financial freedom is key.

Here’s how I got there and how you can do the same!

How I Make a 100k Business While I Sleep

While I could spend this article teaching you exactly how I did it, I’m going to give you a basic overview then spend more time teaching you how YOU can do it… I’m sure you’d prefer that, right?

So, in summary, I focused on an education / product-based service, like 90% of people within this niche do.

Pre-built products/programs are really a win-win for me and my customers. Once you are elite at what you do (and you should be), normal people wanting to learn or work with you simply can’t afford it.

When I started out training people I would charge $30 per hour, I now charge $200 +, if I ever take on a personal client at all (which nowadays is only as a one-off). Additionally, my online coaching prices have increased virtually 10x over a few years as I was working exclusively with elite athletes, bodybuilders and celebs.

So, while you still want to help 100s of people and people want to work with you, it’s simply not possible, which makes educational products the win-win. This way clients still get all your expertise and knowledge, without the price tag.

While it often seems daunting at first (which is what put me off for years – one of my few major regrets), it’s actually easier to craft and make over a few weeks or couple of months if you break it down and employ laser focus.

Once this product / educational series / program was created it was simply a case of marketing it, which, if it’s a good product/offer, is much easier than you think. As mentioned, if you are well known and elite at what you do, you will already have people following you and begging to work with you. So, once you bring out an affordable offer / service to the masses, it’s no surprise that people jump straight on it.

If you have less of a follower or fan base, it’s still very easy to get that specific product/program in front of the right person, using laser-targeting with FB adverts. While advertising can sound scary, we aren’t talking about $5000 radio adverts or billboards. In fact, you can start selling and building your business for only $10 per day with my 24 Hour Facebook Blueprint.

In summary, I crafted my product which is 100% pre-built. I then made this available to the masses, selling hundreds and thousands of copies to both my pre-existing following but mainly to new followers via Facebook ads (so yes, don’t worry if you have no following right now).

Understand & Value Your Time

If you are just starting out with a business, product or service and want to make automated money, you need to figure out the system.

Remember, the main goal is to not trade your time for money, which is the opposite of what most personal trainers and fitness professionals, or pretty much anyone in a service-based industry does.

While this seems like a great idea at first, I think it’s actually a very poor system; after all, isn’t your time, your life worth more than a few dollars?

Now don’t get me wrong, you may still trade your time for money on occasions, but, in my eyes, this should be reserved for high ticket offers, such as a 2 day course that could earn you more in a weekend than most earn in 30 days. Sure, this is a much wiser time investment – after all, if you could work 2 days per month and have 28 off, then that wouldn’t be a bad gig for most.

So, remember, time is your most important asset and anything that requires your attention at a specific time, online or offline should not be considered the main service or offer of your business. So yes, that shoots typical 1:1 personal training out the window (sorry).

Now we’ve clarified this, we need to brainstorm a new business model.

Craft Your Business for Automation

As I discussed previously, we need to now create an idea where you can build your business with an automated model. This usually evolves around a educational/pre-made product that people can watch/download or be sent.

Of course, it can also work well for physical products, if you are able to create a system where they are produced and sent straight to the distributor such as Amazon (also very easy). The only issue here is inventory, initial investment and more staff, whereas an online product can literally be created in 4 weeks or less, requires very little, if any, investment (a basic website, that is all) and requires very little staff or people to run it.

If you are struggling for ideas on how to craft the perfect product for your niche, industry and interest, I discuss this extensively in the 24 Hour Facebook Blueprint.

Remember, it’s got to be something valuable, popular (we need to sell to the masses), and work well as an educational product. Within fitness, here are my current products at the time of writing this (I add new ones every quarter);

90 Day Bikini Plan

Macro Cookbook – 120 High Protein Recipes

20 Week Scientific Mass Builder

30 Day HIIT Kick Start

Spartan Shred – 30 Day Male Fat Loss Plan

Metabolic Advantage Diet – Advanced Ketogenic Program

Build an Automated System 

Now we have the product creation aspect in place it’s time to craft  the automated system.

If you get this wrong, you’ll be just as busy as you were personal training, sending out 100s of programs and emails per day, dealing with questions, etc. etc.

Although you don’t need all of this on point from day 1, it’s something you must work towards if you want to truly automate the whole process. Of course, when starting out and sales are lower, you will still work and run stuff yourself; however, as you grow and sales increase you should look for a team to outsource or employees who can run all this, giving you the goal… total freedom.

So, to start we need a website, which allows us to not only host the product / course / plan for download but also allows us to actually sell the program or package. Websites are much easier to make these days and I recommend WordPress like many do, as it’s very easy to customize, edit and run.

You can have a website up and running for a few hundred dollars or you can get a very nice and professional website up and running for $1000 – 2000. As with most things, it’s often easier to go for the cheapest route (I did too) but you soon realize it costs you more money and time that way, plus, it doesn’t convert as well as it’s simply not as good, losing you hundreds of thousands of sales over the long run. I recommend you commit and take the plunge now, it will pay off long term. While $1000-2000 may seem like a lot now, you can easily make that back in 1 day when you get this system in place.

(Related: If you want to use our partner’s affordable and high quality web service, specifically designed for this exact business and industry you can learn more here.)

Once the website is built, you can host all the payment and files here, so it’s 100% automated. People go through this simple process and it requires NO time or work from you.

  1. They land on your website or sales page.
  2. They decide to buy you product/program and checkout.
  3. Your website takes all their billing details and the payment is processed by companies such as Paypal (who take 5% or less).
  4. They are sent to a purchase page or members’ area where they have access to all the materials, products or programs.

As you can see, this is all very simple to set up and if you use a service like THIS ONE, they will do everything for you, from design, to sales page copy (text) to the billing functionality etc.

Over the long term, you will most likely have a freelancer or full-time web developer, especially if you continue to expand, along with an assistant or manager to run other daily aspects of the site / business. For now, you can see how you simply need a do-all website, that acts as the central hub for everything.

Advertise & Drive Traffic

Now you’ve got an overview of what you need to do and resources for more details and a full guide (like my 24 Hour Facebook Blueprint) all you need is traffic.

While most people think traffic is the hard part, it really is not, when you use my proven Facebook adverts system. You literally open the floodgates and the fans/customers come pouring in (assuming, of course, that you’ve got a high quality and desired product).

Now, although I spend over $1000 per day with Facebook adverts (obviously making much more than that back in return) you can simply start with $10 per and then scale up as the profits and customers come rolling in.

This is where the magic happens for most business and fitness professionals. They’ve got the product, service or offer but they simply can’t generate continuous high quality leads. This is where my 24 Hour Facebook Blueprint comes in to transform small and large businesses, opening that floodgate of traffic.

(Related: If you want to learn more about the 24 Hour Facebook blueprint and how you can get an advert account and real adverts live within 24 hours then visit this page)

Sit Back & Relax

The beauty of this system is that, after some initial work, you can literally sit back and relax. Of course, many young and hungry business professionals or entrepreneurs like myself don’t do this, as they keep pushing forward; it’s very simple to build an automated system, making you money overnight or while you focus on other projects/businesses or passions in life.

Although you may think it requires a bunch of maintenance and extra work, this simply isn’t the case and, if you want to fully automate it, you can easily pay someone $1000 per month (which is nothing if you’re making $10,000 per month and doing nothing) to manage it and keep it in maintenance mode.

If you are serious about creating automated revenue to provide you with financial freedom, letting you do what you want, when you want, then here are 2 programs to help you get started:

  1. Automated Fitness Marketing
  2. 24 Hour Facebook Blueprint

Combined, these 2 programs are going to give you all the tools to build an automated superpower, capturing leads, new customers, sales and emails for future marketing.

I wish you the best of luck on your entrepreneurial journey and know the guides and tools around this site will give you all the tools and knowledge you need!

About the author

Rudy Mawer

Rudy Mawer

ROI Machines is founded by Rudy Mawer, an established international entrepreneur, and expert marketer who has successfully built multi-million dollar businesses. He presents around the world at conferences and events and is the CEO of 4 companies along with being a Forbes Agency Partner. He is well known as the worlds top Facebook advert experts within the health, fitness and weight loss industry and spends millions of dollars per year with Facebook ads across his own businesses and his agency, all providing a positive ROI.

Rudy was awarded an Extraordinary Individual visa by the US government for his specific skills in this niche and now consults for many of the world’s leading fitness organizations, celebrities, public figures, E-commerce stores, supplement companies and more. He has built and run many successful marketing campaigns for multi-million dollar fitness companies and, in many cases, provided a 10 times return for their investment or increased their total profit or income by up to 1000%.

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Results are not typical. Success is dependent on multiple factors. Testimonials show here are for examples only, and not a guarantee of return on investment. Your results may vary.