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Marketing

Disrupting A Flawed Agency Model in the Digital Marketing & Ecommerce Space To Help Grow Businesses to $10 Million+

“This is like the Four Seasons of the Digital Marketing Agency World”

Let’s face it, today’s digital marketing agency model is flawed. 
 
There are now thousands of agencies out there, many of which are  run by people that have only been in business for a couple of years, never actually successfully run or scaled a marketing campaign to millions, or maybe never built their own successful business in the first place.
 
The few that are well-run and designed by experienced business owners and marketers tend to only specialize in one area of marketing. They might be an agency for data analytics, creative and branding, copywriting, funnel builds, CRM/email management or Facebook ads. 
 
Since these agencies provide highly specialized services but are limited in scope, clients who want to scale with advanced online marketing methods are often forced to engage multiple agencies or freelancers.
 
It’s similar to building a house, except you, the CEO and business owner, become the project manager. You end up having to hire a different company or contractors for every part of the project:
 
1. Architecture &  Blueprints
2. Foundations + Build
3. Plumbing
4. Electric
5. Plaster & Painting
6. Interior Design
 
While this approach can work in some cases, you might end up spending 40+ hours a week managing all these different companies and contractors.
 
And when you connect the dots, you soon realize  these separate entities rarely speak to each other, or, work cohesively as a team. 
 
As the owner of a multi-million dollar fitness business, I struggled with this challenge for years myself. In order to bring my ideas and vision to life, I needed to hire design teams, copywriters and branding specialists, media buyers, developers and tech experts, and other talent. 
 
I went from being the CEO and a leading sports scientist to becoming a marketing manager or CMO. My weeks were spent juggling projects for multiple agencies while staying focused on the big picture.
 
I only wanted the best but I knew that would take months of searching and testing to find the right agencies, resources and people to work with. I was also taking a risk every time I hired a freelancer or contractor — would they deliver on time, and how long until we had a good workflow set up so I could roll out more projects with ease? 
 
Just like many business owners end up doing, I lost tens of thousands of dollars during this process, and, most importantly, a lot of time and energy. This was also a big source of stress in my life, not the entrepreneurial dream I had envisioned.
 
Everything is done in isolation with the traditional agency model, which required my hands-on direction — some days I was playing creative director with a small marketing team, other days I was sorting tech issues with an external team. As an entrepreneur, it all became a much bigger investment of my time and resources than I had available and I thought…
 
“Why isn’t there just ONE company and place that I can go each week with my high level strategy and ideas where I tell them what I want and they bring my ideas to life? All the copy, design, funnel builds, tech integrations, and, most importantly, checking all the small pieces that we entrepreneurs spot that most people ignore… page speed load, pixel perfect designs, mobile responsive, complex tagging and automations, upsell flows, you name it.”
 
I spent time searching for this ‘dream team’ that could do it for me, but soon realized it didn’t exist. I found a couple of agencies that offered more services in-house than others but most started at $20K+ a month and wanted 25%+ of my business as equity or a revenue share agreement.
 
So, as any good entrepreneur would do, I figured I would have to create what I wanted by myself, and that’s why I eventually built my own team of 20 top marketers, designers, copywriters and tech guys to handle it all. I needed an efficient way to roll out new ideas, split tests, launches, products, programs, offers, and packages on the fly, and I needed to do it without contracting out each step of the project every time. 
 
I got so good at this part that other friends, associates and people in my industry started asking for my help and to use my team. 
 
“Hey Rudy can your team build me a funnel?” 
“Hey Rudy can you run our ads?”
“Hey Rudy can you plan, build and manage this launch”
 
And eventually even a few…
 
“Hey Rudy can you help run the business or a % of revenue or % of the whole business?”
They saw I was building a high-caliber team that could bring my funnels to life quickly with little hands-on time investment on my part. It was all set up like a well-oiled machine, slowly but surely producing highly-profitable funnels while allowing me to execute my ideas quickly.
 
Fast forward a year, I had a mini agency on the side and I had my team of 20 more focused on client work than my own. I was running 7 figure launches on revenue share for celebrities and big brand influencers in the health space, and scaled several people to over $1 million, all while running a multi-million dollar agency.
 
That’s how ROI Machines became my next venture! 
 
Like all great companies… Uber, AirBnB, Netflix, and other market disruptors,, I saw there was a NEED and weakness in the marketplace. No one  had built a complete, high-level full-stack service that basically removes the need for 4-5 agencies or contractors/marketers and brings  everything together in one place.
 
Now we are 2 years in and changing the lives of business owners and millions of people through our work. In this time, we quickly grew from 1 to 25 staff, became a Forbes Certified Agency, Inc Verified, helped generate over $150 million in annual revenue via our clients, and at the time of publication, were picked by Facebook to be featured on Facebook.com showcasing how we are scaling our clients successfully. 
 
We now serve as the industry’s go-to full-stack digital marketing agency for clients who want to outsource their entire marketing to a team ready to execute. We’re one of the only full-stack agencies in the world that completely removes the need for complicated marketing teams that typically cost upward of $30,000 a month to engage.
 
We do it ALL, with less stress, better results and for about ⅓ of the price. In short, we eliminate the need for hiring all of these, with typical costs being around $30,000:
 
1.  Facebook Ads agency ($5000+ per month)
2. Full time tech/funnel builder/agency ($5000+ a month)
3. High-level experienced copywriter ($5000+ per funnel or $10,000+ monthly retainer)
4. CRO/Split test/Optimization Team ($2000+ a month)
5. Google/Youtube Ads ($4000+ a month)
6. Design Team ($1000-2000+ a month)
7. Data Analyst or Agency ($1000+ a month)
8. Experienced project manager to connect all the above ($4000+ a month)
 
Think of us as an ‘out-of-the-box’ marketing solution you can deploy whenever you need a custom funnel built out, an entire team to scale you from 2 to 10 million or a company to handle all ads and future product launches. We take care of everything from FB ad creatives and ad campaign management, to writing sales copy and designing and coding your pages. We invest in every client’s business as if it were our own and provide full end-to-end funnel building and marketing services for clients looking to grow and scale their business quickly. 
 
We’re redefining the agency model to fix a flawed system so the CEO and CMO can focus on high level operations and big picture thinking — something that if you don’t do, will end up costing most businesses and CEOs tens of thousands of dollars in opportunity costs. 
 
Most of all, just as  I wanted as a business owner, our clients appreciate the fact that they don’t have to hire multiple agencies to do the heavy lifting and have one single place that takes full ownership and treats it like their own venture. They have one point of contact to oversee the equivalent of an entire marketing department’s production, creativity, and strategic expertise. 
 
I’ve created a high-performance team of the very best in the world for each department to handle every aspect of strategy, creative, design, video, media, tech, CRO and scaling businesses to millions. As a result, many of our clients see a positive ROI in the first 30 to 60 days of working with us — something very few agencies can even promise, let alone deliver on. 
 
We’ve scaled many businesses from $1M or $2M $10M+, we’ve handled 0 to 7 figure launches, 3-day $300,000 promos, and currently help several clients at the  $10 –  $40M mark scale to  $100M+ with our strategies and execution.
 
Combined, we also have the amazing opportunity of helping generate over $150 million a year in annual revenue through our agency, so we know exactly what is working, what’s not, what to apply first, and are able to share all these cutting-edge strategies with our clients that are a year or two ahead of the rest of the world, or most importantly, their competitors. 
 
If you want to learn more about the types of results we generate for our clients, here are some recent case studies:
 
Case Study 1: Supplement Business 0 to 225k Per Month in Profit
Case Study 2: 1000 Leads Per Day & $500,000 Launch
Case Study 3: Scaling a Coffee Company To Multiple Millions
Case Study 4: Scaling My Own Fitness Biz From 0 to 2 Million in 18 Months
 
Visit our main site at www.roimachines.com for more information about how ROI Machines can help grow and scale your business with full-stack marketing services.

About the author

Rudy Mawer

Rudy Mawer

ROI Machines is founded by Rudy Mawer, an established international entrepreneur, and expert marketer who has successfully built multi-million dollar businesses. He presents around the world at conferences and events and is the CEO of 4 companies along with being a Forbes Agency Partner. He is well known as the worlds top Facebook advert experts within the health, fitness and weight loss industry and spends millions of dollars per year with Facebook ads across his own businesses and his agency, all providing a positive ROI.

Rudy was awarded an Extraordinary Individual visa by the US government for his specific skills in this niche and now consults for many of the world’s leading fitness organizations, celebrities, public figures, E-commerce stores, supplement companies and more. He has built and run many successful marketing campaigns for multi-million dollar fitness companies and, in many cases, provided a 10 times return for their investment or increased their total profit or income by up to 1000%.

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