Instagram is the newest and most popular social media platform to date with over 800 million active users!
Since 2013, Instagram has rapidly grown with the millennial crowd, and it will not be slowing down anytime soon. Your business cannot afford to miss out on the opportunity to advertise to this huge audience.
Utilizing Instagram ads is the first step in increasing brand awareness and creating more loyal customers.
1. Use Facebook Ads Manager
With Facebook now owning the Instagram platform, Instagram ads are managed through the Facebook ads manager, which makes it easier than ever for your business to utilize Instagram ads.
Simply connect your Instagram business profile to your Facebook account and create your Instagram ad campaign’s length and budget in the same way you would for a Facebook ad campaign.
2. Target Your Audience
Instagram has the same targeting preferences as Facebook does.
You can choose to target your audience based on age, gender, location, and interests. This is one of the most important parts of your Instagram advertising strategy, because when your ad shows up on Instagram, you want it to appear in the feed of people who may actually find it appealing.
Otherwise, you are wasting $$$ and gaining nothing from your advertising.
3. The Different Types of Ads
Instagram provides many different options for advertising on their platform, and, depending on what product or service you are trying to sell, one design may be more appealing than the other.
Some of the options you can choose from include Ads in Feed—which can be landscape, vertical, videos, or carousel—or Ads in Stories—which can be videos or vertical pictures.
4. Hashtags Matter
Remember that hashtags on Instagram are exponentially more important than hashtags on Facebook ads will be.
In fact, statistics show that using relevant hashtags on Instagram boosts engagement by 12.6 percent.
However, using too many hashtags is not always a good thing, though, so use them wisely and keep them relevant in order to promote growth for your post.
5. All About the Creative
With Instagram advertising, the creative and the design of your ads is going to trump the content of the post.
Instagram works around the visual, so you will have to keep your captions short and find a way to capture your audience through your image or video.
It is important to also remember when advertising through a video that many people scroll through Instagram without their sound on, so finding a way to portray your message without sound is essential.
6. The Power of Instagram
While Instagram will challenge you and your team to find new and creative ways to advertise your brand, this platform can effectively boost awareness and sales by 10x in a matter of weeks with just one well-positioned ad campaign!
Don’t underestimate the power of Instagram and its younger audience. If you are ignoring this platform, you are ignoring 800 million people who could be buying your product or service and could be telling their friends about it, too.
Pair your Instagram strategy with a strong Facebook ad strategy and you’ll gain even more from your ad campaign.
Read more on my proven Facebook ad strategy here