fbpx
Marketing

Automating Sales in 2020, Combining AI with Personalization

Everyone’s looking for the next big thing. So what’s the up and coming new marketing trend?

How do businesses want to stand out from their competitors? 

What’s one way to tap into your true business potential, for 2020 and the years ahead?

It’s really simple, actually. You see, it all comes down to Facebook Messenger Bots. They aren’t a full-blown form of artificial intelligence, but it’s close.

Why you need a messenger bot by your side

A Facebook Messenger bot is a software script that your prospects and customers get to interact with.

Think about it. You get to combine elements of artificial intelligence with personalization. That means once you understand how powerful this software is, you can collect email addresses, demographic data, schedule calls, and make more sales.

It saves everyone time and leaves everyone happy. Your customers want to engage with your business because they have questions and concerns. It’s also very possible they’re holding their wallets out ready to buy from you—they just need your assistance.

With a messenger bot set up correctly, you’re able to address their needs. This’ll give you more time to focus on other parts of your business.

Waiting forever on a phone call or waiting days for an email response irritates people. So it’s up to you to give them the efficient solution they want.

The best part? Messenger bots are the next big thing for businesses moving forward to next year in 2020, and beyond.

Don’t you agree that it’s much better to understand how messenger bots can help you now, rather than waiting a few years when everyone is using them?

Knowing Your Customers

Of course, the messenger bots you set up won’t “get” what you’re looking for right away.

You’re the one who will program your bot to truly understand your target audience. But that’s why messenger bots are so helpful. Once you customize them to do what you want, it’s like putting a part of your business on autopilot.

Messenger bots retain a ton of details that people naturally forget over time. And with this software by your side, you can use this information about your customer for effective customer engagement.

Look at this from the point of view of your customers.

Do you think they want to deal with a barrage of advertisements sent right in their direction?

Or, would they rather have a friend reach out to them personally, on a 1-on-1 basis, to answer any questions or concerns they have?

This is where your messenger bot comes in. They’ll resolve your customers’ needs and offer them relevant information of value to them. At the right time too.

How?

These leads are already on Facebook. Using your messenger bot, you can easily get more data and information about their likes, dislikes, and any other background information you need. You must have a clear vision of their customer profile.

Your Own Online Salesman

Facebook Messenger bots put your customer in a 1-on-1 conversation with “you” and your business.

And this is what’s crucial—the responses your messenger bot has with your customers are instant.

That means they can engage with your customers right away. Remember, no one likes waiting around “on hold” or twiddling their thumbs waiting for an email.

Thanks to the software of messenger bots, you can customize each “response” so that they’re sent in 5 seconds, 5 minutes, 5 days, or however you see fit.

It’s like having an online sales team, built with full customer support, without hiring any staff members!

And with more customer engagement, it makes it easier for you to close more sales faster. With more time, you get to focus on other aspects of running your business.

It’s straightforward and makes everyone happier.

So with the right data, and with a clear marketing strategy in mind, your messenger bots can:

  • Suggest the right upsells to your customers depending on their needs
  • Remind customers that they left their items in their online shopping cart (forgot to click purchase)
  • Notify your customers of new products you think that they would enjoy

People Buy From People They Trust

You probably know what it’s like to answer the same questions over and over again from hundreds or thousands of your customers.

Well, with a messenger bot, you can set it up so that it can quickly resolve any concerns about return policies, delivery tracking, or any other FAQs that you’re already familiar with.

Once you get the hang of messenger bots, you can automate other parts of your business too.

The system goes out, talks to your customers and prospects, and thanks to your sales script they tell your customers exactly what they need to hear. They do this all the way up to the point where it closes the sale for you.

Remember, people choose to “buy” from people they trust. With a 1-on-1 messenger bot, each customer gets that feeling of personalized attention. It’s just up to you to program it the right way (don’t worry it isn’t that difficult).

TAKE HOME MESSAGE

Look around you next time you’re out in public. A lot of people have their eyes glued to their phones, scrolling through different websites and messaging people on different platforms.

It’s a no-brainer. Facebook Messenger Bots are a fantastic opportunity for you to seriously upgrade your business. It’s the “secret weapon” that most people still haven’t discovered.

If you’re a little unsure about how to take advantage of this trend, the right way, I built my own 7-day course where I walk you through each step on how to make a chatbot for your company.

messenger bots

 

About the author

Rudy Mawer

Rudy Mawer

ROI Machines is founded by Rudy Mawer, an established international entrepreneur, and expert marketer who has successfully built multi-million dollar businesses. He presents around the world at conferences and events and is the CEO of 4 companies along with being a Forbes Agency Partner. He is well known as the worlds top Facebook advert experts within the health, fitness and weight loss industry and spends millions of dollars per year with Facebook ads across his own businesses and his agency, all providing a positive ROI.

Rudy was awarded an Extraordinary Individual visa by the US government for his specific skills in this niche and now consults for many of the world’s leading fitness organizations, celebrities, public figures, E-commerce stores, supplement companies and more. He has built and run many successful marketing campaigns for multi-million dollar fitness companies and, in many cases, provided a 10 times return for their investment or increased their total profit or income by up to 1000%.

Add Comment

Click here to post a comment