Business Building

3 Biggest Mistakes In Building a Marketing Agency


Throughout the years I’ve spent building my businesses from the ground up, I’ve learned a ton – I’ve built multiple 7-figure businesses, one of which is my world-renowned internet marketing agency.

Today, I’m here to share with you the 3 biggest mistakes people make when building a marketing agency.

If you follow my tips you’ll save yourself years of frustration trying to figure out how to solve these mistakes on your own.

Time is your most valuable asset. So it doesn’t make sense for you to go through the same struggles I’ve already gone through.

These mistakes hold every agency back. It doesn’t matter what “level” you’re at yet. It’s very possible you’re making these same mistakes without even knowing it!

Mistake 1: You don’t have enough clients


Alright, so the first mistake a lot of people make is that they don’t have a consistent flow of clients for their agency.

A consistent flow of clients means you’re getting consistent cash flow. And I’m a big believer that cash flow is everything.

You see, a lot of the other problems you already have with your agency or business can be easily fixed with more money.

You can’t pull this off if you don’t have consistent leads and consistent clients coming up to work with you. It just makes it much more difficult to build and sustain your business. 

Plus without strong cash flow, you’ll also be unable to scale your business for the future.

This first point also leads into the next mistake a ton of agency owners make…

Mistake 2: Working with the wrong clients


When you don’t have a consistent flow of clients that want to work with you, you end up desperate to work with any client you can get your hands on.

This gives you a much higher chance that you’ll end up working with bad clients.

Working with bad clients is a crucial mistake because they ruin your business (even if outside of business, they’re good people).

Bad clients:

  • Cause excess stress
  • Have higher demands and expectations that don’t match your agency
  • Likely end up paying you way less than what you work for
  • Their negative feedback ruins your reputation

Now, this is what’s important to understand about terrible clients. A lot of the “mistakes” you think you’re making with them aren’t your fault.

You could be giving them high-quality work, but because you’re not a fit for each other, they make you feel like you’re not doing a good job.

And that’s the real mistake you made—choosing to work with these poor clients in the first place. For bad, read bad-fit!

Bad clients put your reputation on the line. Their feedback to others will cripple your business growth in the long run.

Do you see how these first two mistakes are connected?

If you have a consistent generation of clients, this means you’re getting consistent cash flow. When you have more money, you’re able to be selective with your clients.

And with the right client, things get easier for you.

  • Decreased stress levels for yourself
  • Decreased stress levels for your entire team
  • Your reputation improves
  • You attract more high-quality clients

Cut out the bad clients because they’re holding your business back.

I know you’re an amazing hard-worker, but from the eyes of a nightmare client, you’re under delivering.

Take my advice and I guarantee you’ll see a noticeable improvement in your business and personal life as a whole.

I know this because this is what happened to me throughout my years of experience building up my agency. When I stopped serving the wrong clients, I went from 3, 4, or even 5 grand per client to over 10 grand per month!

Now, my average client pays me 50-60k over the course of 5 to 6 months.

By taking action to resolve the issue, I now earn 10x more and I also have stronger business relationships!

Mistake 3: You don’t have the right business systems and processes in place


Now we’re going to tie everything together.

You could have a consistent cash flow. You could be working with fantastic clients. But it’s all useless if you don’t have the right systems and processes in place for your business.

You see, I recognized how important it is to have a great staff and the proper processes/guidelines in place for my business to thrive.

So what I did was I invested over 10k a month to work with one of the top SOP guys in the world. I wanted to make sure my business processes and system I used were refined.

I know that’s a lot of money. But I also understood how vital it was to make sure I had the best business systems and processes in place.

And I obviously couldn’t have done this overnight. I spent months making sure I refined my business processes and procedures.

The clients you bring onboard need to know that you built your business to function at a high level.

Now I’m able to have tons of fun working while traveling around the world. Right now, I’m writing this blog post for you in Hawaii. Last week I was on a cruise in Alaska. And now I’m about to travel around Europe for 3 months.

I’m able to work while traveling to these beautiful destinations. But this is only possible because I have the right systems and processes in place.

Take Home Message

I know how frequently people make these business mistakes, so don’t feel bad if you’ve recognized yourself in any part throughout this post.

Don’t get me wrong. I still sometimes make these same mistakes too!

However, the difference is that my mistakes are at the “microlevel” because I’m able to recognize them before they develop further.  

So remember, your business can’t function at a high level if you commit these mistakes:

  • You don’t have enough clients
  • You work with the wrong clients
  • You don’t have the right business systems and processes in place

Do you want to save yourself time by avoiding these mistakes that I, and millions of other business owners, have made?

If you do, I respect that because I love speed.

You wanting to avoid these mistakes tells me that you understand how valuable an asset time is.

My team and I have recently released our R.A.P.I.D. agency builder guide for you. If you’ve been wondering how you can learn the very same systems and processes I have in place for my agency (that I’ve spent over 10 grand a month to design!) it’s all packed in my R.A.P.I.D. Ad Agency Blueprint 

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About the author

Rudy Mawer

Rudy Mawer

ROI Machines is founded by Rudy Mawer, an established international entrepreneur, and expert marketer who has successfully built multi-million dollar businesses. He presents around the world at conferences and events and is the CEO of 4 companies along with being a Forbes Agency Partner. He is well known as the worlds top Facebook advert experts within the health, fitness and weight loss industry and spends millions of dollars per year with Facebook ads across his own businesses and his agency, all providing a positive ROI.

Rudy was awarded an Extraordinary Individual visa by the US government for his specific skills in this niche and now consults for many of the world’s leading fitness organizations, celebrities, public figures, E-commerce stores, supplement companies and more. He has built and run many successful marketing campaigns for multi-million dollar fitness companies and, in many cases, provided a 10 times return for their investment or increased their total profit or income by up to 1000%.

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